Internal surveys are increasingly gaining ground in companies as a strategic tool for understanding who their employees are, what their needs are and what they value in the workplace. They help to paint a real picture of the team, taking into account age group, lifestyle and other aspects. This mapping is essential for more assertive decisions, such as choosing the most suitable health insurance.
Today, there are several ways to gather this kind of information: climate surveys with a focus on quality of life, specific benefits forms and periodic interviews, for example. With this data in hand, it’s possible to identify important trends: are there more young people or people over 40? Employees with young children? A history of chronic illnesses?
This information guides not only the choice of health insurance, but also the definition of other benefits, based on the real needs of the team, and not on assumptions. Data from a Robert Half survey reveals that for 97% of the workers interviewed, the benefits package is a key factor when accepting a job offer.
The choice of health insurance, in particular, can vary greatly according to the internal public. If the majority of employees are young and healthy, plans focused on prevention make more sense. On the other hand, teams with a higher average age or a higher incidence of chronic illnesses can benefit from plans with a wide network.
In addition, the profile survey can indicate opportunities for complementary actions, such as mental health programs, nutrition or encouraging physical activity. This contributes to a healthier organizational culture and more efficient management of health costs.
At the end of the day, knowing who makes up the company is what makes it possible to offer a health plan that really meets the expectations of the team while generating savings and value for the business.
Pryor Global understands that there is no single solution for all companies. That’s why it works in a consultative manner, analyzing the profile of each team to recommend health plans that are aligned with the needs of employees. In this way, it helps its clients turn benefits into a powerful tool for appreciation, talent retention and efficient management.
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