{"id":8454,"date":"2022-05-04T20:59:30","date_gmt":"2022-05-04T20:59:30","guid":{"rendered":"https:\/\/pryorglobal.com\/?p=8454"},"modified":"2022-05-10T13:16:22","modified_gmt":"2022-05-10T13:16:22","slug":"cresce-procura-pelo-seguro-de-vida","status":"publish","type":"post","link":"https:\/\/www.pryorglobal.com\/en\/cresce-procura-pelo-seguro-de-vida\/","title":{"rendered":"High demand for life insurance"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8454\" class=\"elementor elementor-8454\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b4f7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b4f7c\" data-element_type=\"section\" data-e-type=\"section\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1327055\" data-id=\"1327055\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-322f5c8 elementor-widget elementor-widget-text-editor\" data-id=\"322f5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>In a scenario of increasing instability, life protection has taken on a new meaning<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19db007 elementor-widget elementor-widget-image\" data-id=\"19db007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2022\/05\/life-insurance-01.png\" title=\"life-insurance-01\" alt=\"life-insurance-01\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073df45 elementor-widget elementor-widget-text-editor\" data-id=\"073df45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The covid-19 pandemic has brought unexpected challenges for businesses around the world. The <strong>insurance sector<\/strong> is no exception, having suffered a significant decline in business during 2020: it went from 12.3% growth in 2019 to 1.3% the following year, according to data from the <a href=\"https:\/\/cnseg.org.br\/noticias\/em-epoca-de-pandemia-setor-de-seguros-surpreende-com-desempenho-positivo-e-melhor-que-o-da-maioria-dos-outros-segmentos-da-economia.html\" target=\"_blank\" rel=\"noopener\">National Confederation of Insurers (<strong>CNSeg<\/strong>)<\/a>.<\/p><p>However, insurance companies weathered this crisis well, performing positively and better than most other segments of the economy, according to the president of CNSeg, Marcio Coriolano. Now, they are enjoying a strong recovery thanks to unprecedented measures to meet customers\u2019 needs.<\/p><p><a href=\"https:\/\/www.cnnbrasil.com.br\/business\/setor-de-seguros-cresce-131-ate-novembro-e-ja-supera-arrecadacao-de-2020\/\" target=\"_blank\" rel=\"noopener\">Data from <strong>Susep<\/strong> (Superintendence of Private Insurance) released earlier this year<\/a> reveal that the sector raised R$275.21 billion the year-to-date, an increase of 13.1% compared to the same period of the previous year. The highlight goes to the <strong>life insurance<\/strong> segment, with R$21.08 billion collected, an increase of 17.3%. Among the reasons for this recovery, it is the change in the customers&#8217; perception of life insurance.<\/p><p>Due to the pandemic, insurance is now necessary protection against unforeseen circumstances rather than an <strong>investment product<\/strong>. Such shifts in consumer mindsets have reminded companies of the importance of customer-centricity. <strong>Insurance market<\/strong> players quickly adapted and introduced specific coverage for pandemics, as well as policies tailored to customers\u2019 expectations and requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f15670 elementor-widget elementor-widget-image\" data-id=\"9f15670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"279\" src=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2022\/05\/Blog-google-1.png\" class=\"attachment-large size-large wp-image-8460\" alt=\"\" srcset=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2022\/05\/Blog-google-1.png 860w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2022\/05\/Blog-google-1-300x105.png 300w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2022\/05\/Blog-google-1-768x268.png 768w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2022\/05\/Blog-google-1-16x6.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71348f elementor-widget elementor-widget-text-editor\" data-id=\"e71348f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/valorinveste.globo.com\/produtos\/seguros\/noticia\/2021\/08\/27\/pandemia-acelera-interesse-por-seguro-de-vida-e-impulsiona-industria-que-comemora.ghtml\" target=\"_blank\" rel=\"noopener\">Searches for the term \u201clife insurance\u201d on Google doubled in 2021<\/a>. A quick search on Google Trends reveals that the term is still on the rise, a sign that Brazilian interest in life insurance is here to stay. Whether it is the perception of the fragility of life, or the fear that the family will be financially helpless, the need to protect against unforeseen events is a priority in the post-pandemic world.<\/p><p>It is not possible to say when and if the new coronavirus (Sars-CoV-2) will disappear. Despite the widespread feeling that the pandemic is over, the reality is not so optimistic. <a href=\"https:\/\/veja.abril.com.br\/mundo\/china-anuncia-conjunto-de-medidas-para-conter-contagio-por-covid-em-pequim\/\" target=\"_blank\" rel=\"noopener\">In <strong>China<\/strong>, for example, a new lockdown was decreed after the number of cases increased<\/a>, even though most of the population had been vaccinated.<\/p><p>In a scenario of <strong>increasing instability<\/strong>, with the world having to deal with the effects of a health and economic crisis, as well as a war in Eastern Europe, whose effects are also felt on all other continents, the future is surrounded by uncertainty. Life protection has taken on a new meaning.<\/p><p>At <a href=\"https:\/\/www.pryorglobal.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Pryor Global<\/strong><\/a>, we care about the future of our clients. <a href=\"https:\/\/www.pryorglobal.com\/en\/gestao-de-beneficios-e-seguros-corporativos\/\" target=\"_blank\" rel=\"noopener\">We offer the best products available in the insurance market<\/a>, considering the profile and needs of each business. Count on us to protect your future. <a href=\"https:\/\/www.pryorglobal.com\/en\/contato\" target=\"_blank\" rel=\"noopener\">Contact our specialists<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The covid-19 pandemic has brought unexpected challenges for businesses around the world. The insurance sector is no exception, having suffered a significant decline in business during 2020 [...] <\/p>","protected":false},"author":10,"featured_media":8467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260,20],"tags":[],"class_list":["post-8454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-benefits-and-insurance-management","category-gestao-de-beneficios-e-seguros-corporativos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cresce procura pelo seguro de vida<\/title>\n<meta name=\"description\" content=\"Em um cen\u00e1rio de crescente instabilidade, prote\u00e7\u00e3o \u00e0 vida ganhou um novo significado. 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