{"id":6809,"date":"2021-11-04T17:47:49","date_gmt":"2021-11-04T17:47:49","guid":{"rendered":"https:\/\/pryorglobal.com\/?p=6809"},"modified":"2021-11-26T17:02:47","modified_gmt":"2021-11-26T17:02:47","slug":"como-a-lgpd-afeta-financeiramente-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/www.pryorglobal.com\/en\/como-a-lgpd-afeta-financeiramente-o-seu-negocio\/","title":{"rendered":"How does GDPR financially affect your business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6809\" class=\"elementor elementor-6809\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1a46f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1a46f1\" data-element_type=\"section\" data-e-type=\"section\" data-no-translation=\"\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13f4511\" data-id=\"13f4511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b27c1f elementor-widget elementor-widget-text-editor\" data-id=\"2b27c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Costs of compliance with the law are lower than those arising from cyber attacks.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e29ce0 elementor-widget elementor-widget-image\" data-id=\"3e29ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2021\/11\/03.png\" title=\"03\" alt=\"03\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9311750 elementor-widget elementor-widget-text-editor\" data-id=\"9311750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since it came into force in August 2021, the <strong>Brazilian General Data Protection Law (LGPD)<\/strong> has raised a wide range of concerns. Although it was approved in 2018, the three years that passed until its implementation were not enough for all doubts to be resolved. After all, the law represents an unprecedented change in the daily lives of companies that handle <strong>personal data<\/strong> and that now need to comply with current regulations.<\/p><p>Adhering to the LGPD entails costs for companies, without a doubt, as they have to comply with a series of unprecedented obligations, such as training employees on correct data protection, the need to invest in a digital security system and the presence of a <strong>Data Protection Officer <\/strong>(<strong>DPO<\/strong>), which we&#8217;ll cover later. However, these costs can be considered investments when evaluating losses from cyber attacks.<\/p><p>According to a report by IBM Securities, <a href=\"https:\/\/www.ibm.com\/blogs\/ibm-comunica\/estudo-mostra-que-ataques-ciberneticos-custam-us-135-milhao-em-media-para-empresas-no-brasil\/\" target=\"_blank\" rel=\"noopener\"><strong>cyber attacks cost an average <\/strong><\/a><a href=\"https:\/\/www.ibm.com\/blogs\/ibm-comunica\/estudo-mostra-que-ataques-ciberneticos-custam-us-135-milhao-em-media-para-empresas-no-brasil\/\"><strong>of<\/strong><\/a><a href=\"https:\/\/www.ibm.com\/blogs\/ibm-comunica\/estudo-mostra-que-ataques-ciberneticos-custam-us-135-milhao-em-media-para-empresas-no-brasil\/\"><strong> US$<\/strong><\/a> <a href=\"https:\/\/www.ibm.com\/blogs\/ibm-comunica\/estudo-mostra-que-ataques-ciberneticos-custam-us-135-milhao-em-media-para-empresas-no-brasil\/\"><strong>1.35<\/strong><\/a><a href=\"https:\/\/www.ibm.com\/blogs\/ibm-comunica\/estudo-mostra-que-ataques-ciberneticos-custam-us-135-milhao-em-media-para-empresas-no-brasil\/\"><strong> million for companies in Brazil<\/strong><\/a>. This number can be even higher for small and medium-sized companies. Companies with up to 500 employees have lost $2.5 million or more, a devastating figure for sales that top $50 million a year.<\/p><p>Furthermore, the <strong>financial impact <\/strong>is felt in the long term. Also according to the survey, breach costs can extend beyond two years. Apart from that, the company still suffers from a worn image and loss of credibility in society, situations that are difficult to reverse. That cost is incalculable.<\/p><p>In this scenario, ensuring customers that their data is properly protected is an investment, in addition to a legal obligation. Sanctions are onerous in case of leaks. That old saying goes: prevention is better than cure.<\/p><p>The new legislation places Brazil in the list of countries with the best practices regarding the protection of personal data, requiring companies to implement technical and organizational measures to ensure that the processing is carried out safely. It&#8217;s an opportunity to offer customers an added advantage, after all, personal data is today a valuable asset.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7440dfb elementor-widget elementor-widget-image\" data-id=\"7440dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"279\" src=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2021\/11\/dpo.png\" class=\"attachment-large size-large wp-image-6812\" alt=\"\" srcset=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2021\/11\/dpo.png 860w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2021\/11\/dpo-300x105.png 300w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2021\/11\/dpo-768x268.png 768w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2021\/11\/dpo-16x6.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b3824 elementor-widget elementor-widget-text-editor\" data-id=\"c7b3824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Data<strong> Protection Officer (DPO)<\/strong><\/h2><p>LGPD determines all parties involved in the processing of personal data. In addition to the <strong>owner<\/strong> [of the data], there is the <strong>controller <\/strong>and the <strong>operator<\/strong>, also called <strong>processing agents<\/strong> and those responsible, respectively, for making the decisions and carrying out the data processing. It is also mandatory the presence of a Data Protection Officer (DPO), or simply <strong>the person in charge<\/strong>, someone who will be the bridge between the interests of the owner, the company and the <strong>National Data Protection Authority <\/strong>(<strong>ANPD<\/strong>).<\/p><p>The DPO is essential for complying with the rules set forth in the Brazilian General Data Protection Law. Their performance goes from end to end, from guiding and training teams on the correct procedures, generating <strong>impact reports <\/strong>to monitoring any changes, to ensure the company&#8217;s compliance with current regulations.<\/p><p><a href=\"https:\/\/www.pryorglobal.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Pryor Global<\/strong><\/a> provides the <a href=\"https:\/\/www.pryorglobal.com\/en\/terceirizacao-de-dpo-data-protection-officer\/\" target=\"_blank\" rel=\"noopener\"><strong>DPO outsourcing service<\/strong><\/a>. Our team is made up of highly qualified professionals, aiming to help companies meet the requirements set out in the Brazilian General Data Protection Law. We guarantee security and transparency in the processing of personal data, respecting the privacy of customers, employees and business partners.<\/p><p><strong><a href=\"https:\/\/www.pryorglobal.com\/en\/contato\/\" target=\"_blank\" rel=\"noopener\">Talk to one of our experts<\/a><\/strong> and find out how we can help you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since it came into force in August 2021, the Brazilian General Data Protection Law (LGPD) has raised a wide range of concerns. Although it was approved in 2018, the three years that passed until its implementation were not [...]<\/p>","protected":false},"author":10,"featured_media":6819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261,258],"tags":[],"class_list":["post-6809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dpo-outsourcing","category-terceirizacao-de-dpo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como a LGPD afeta financeiramente o seu neg\u00f3cio?<\/title>\n<meta name=\"description\" content=\"Os custos de adequa\u00e7\u00e3o \u00e0 lei s\u00e3o menores do que aqueles decorrentes de ataques cibern\u00e9ticos. 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