{"id":2249,"date":"2020-12-11T16:05:05","date_gmt":"2020-12-11T16:05:05","guid":{"rendered":"https:\/\/pryorglobal.com\/?p=2249"},"modified":"2020-12-11T19:05:20","modified_gmt":"2020-12-11T19:05:20","slug":"como-o-fator-esg-pode-afetar-o-seu-negocio","status":"publish","type":"post","link":"https:\/\/www.pryorglobal.com\/en\/como-o-fator-esg-pode-afetar-o-seu-negocio\/","title":{"rendered":"Como o Fator ESG pode afetar o seu neg\u00f3cio?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2249\" class=\"elementor elementor-2249\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56294ad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56294ad0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59216205\" data-id=\"59216205\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-130ac46 elementor-widget elementor-widget-image\" data-id=\"130ac46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"279\" src=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-3.jpg\" class=\"attachment-large size-large wp-image-2301\" alt=\"\" srcset=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-3.jpg 860w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-3-300x105.jpg 300w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-3-768x268.jpg 768w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-3-16x6.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab5be64 elementor-widget elementor-widget-text-editor\" data-id=\"3ab5be64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">O Fator ESG (<em>environmental, social and governance<\/em>) indica o quanto a cultura de responsabilidade ambiental, social e de governan\u00e7a est\u00e1 presente nos processos das companhias. E ele ser\u00e1 incorporado na cultura de sobreviv\u00eancia delas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bb758 elementor-widget elementor-widget-heading\" data-id=\"62bb758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Fator ESG na Comiss\u00e3o de Valores Mobili\u00e1rios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36786b9 elementor-widget elementor-widget-text-editor\" data-id=\"36786b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">O tema foi discutido no evento Ita\u00fa Amaz\u00f4nia e o s\u00f3cio fundador da Fama Investimentos, Fabio Alperowitch, afirmou: <a href=\"https:\/\/valorinveste.globo.com\/mercados\/renda-variavel\/empresas\/noticia\/2020\/12\/07\/companhias-que-no-integrarem-esg-cultura-podem-no-sobreviver-dizem-gestores.ghtml\">&#8220;as empresas que n\u00e3o se atentarem ao ESG provavelmente v\u00e3o ser atropeladas&#8221;<\/a>.<\/p>\n\n<p style=\"text-align: justify;\">Isso porque as pr\u00e1ticas que s\u00e3o exigidas por muitos consumidores, agora tamb\u00e9m est\u00e3o na mira dos investidores.<\/p>\n\n\n\n<p style=\"text-align: justify;\">Por sua vez, a Comiss\u00e3o de Valores Mobili\u00e1rios (CVM) lan\u00e7ou na audi\u00eancia p\u00fablica de 07\/12\/2020 a proposta de reforma da <a href=\"file:\/\/\/C:\/Users\/prisc\/Downloads\/inst480consolid.pdf\">Instru\u00e7\u00e3o CVM 480<\/a>, pois o papel da CVM \u00e9 desenvolver, regular e fiscalizar o mercado, protegendo os investidores e assegurando ampla divulga\u00e7\u00e3o de informa\u00e7\u00f5es.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">\u00c9 a partir dessa premissa que o fator ESG (tratado como <a href=\"http:\/\/www.cvm.gov.br\/noticias\/arquivos\/2020\/20201207-1.html\">&#8220;Quest\u00f5es ASG&#8221;<\/a> na p\u00e1gina da Comiss\u00e3o) traz, entre as principais propostas da reforma, o destaque maior \u00e0 divulga\u00e7\u00e3o de fatores de risco sociais, ambientais e clim\u00e1ticos.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Al\u00e9m desses fatores, os relat\u00f3rios de sustentabilidade, informa\u00e7\u00f5es sobre diversidade e objetivos de desenvolvimento sustent\u00e1vel fazem parte da reforma proposta.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Entretanto, o que parece novidade para muitas empresas faz parte da rotina na <a href=\"https:\/\/www.pryorglobal.com\/en\/pryor-consultores\/\">Pryor Consultores<\/a>, porque n\u00f3s constru\u00edmos um processo amplo para an\u00e1lise de riscos dos clientes de representa\u00e7\u00e3o legal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-003142e elementor-widget elementor-widget-image\" data-id=\"003142e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"279\" src=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-2.jpg\" class=\"attachment-large size-large wp-image-2303\" alt=\"\" srcset=\"https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-2.jpg 860w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-2-300x105.jpg 300w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-2-768x268.jpg 768w, https:\/\/www.pryorglobal.com\/wp-content\/uploads\/2020\/12\/Blog-20-fator-esg-2-16x6.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7216ba elementor-widget elementor-widget-heading\" data-id=\"b7216ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Riscos mensur\u00e1veis para investidores e advogados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c82f3 elementor-widget elementor-widget-text-editor\" data-id=\"82c82f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p style=\"text-align: justify;\">Os advogados que prestam servi\u00e7os para os investidores interessados em estabelecer seus neg\u00f3cios no Brasil utilizam diversos crit\u00e9rios para a escolha dos representantes legais que far\u00e3o parte desse processo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Por\u00e9m, a primeira escolha \u00e9 o atendimento ou recusa do investidor como cliente. Para essa decis\u00e3o, os maiores escrit\u00f3rios de advocacia analisam todos os envolvimentos e implica\u00e7\u00f5es do neg\u00f3cio e da pessoa f\u00edsica por tr\u00e1s dele.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Entretanto, o processo de an\u00e1lise cont\u00ednua de riscos demanda uma estrutura complexa e m\u00e3o de obra t\u00e9cnica. Para o representante legal, essa an\u00e1lise \u00e9 a garantia de que um cliente n\u00e3o prejudicar\u00e1 os outros.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Quando a Pryor Consultores analisa o impacto ambiental de um neg\u00f3cio, por exemplo, um fator mais amplo \u00e9 o impacto que essa empresa tem no ciberespa\u00e7o.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Nesse contexto, \u00e9 muito mais simples identificar o impacto ambiental de uma ind\u00fastria no meio em que est\u00e1 inserida do que o impacto relativo ao neg\u00f3cio de uma startup tecnol\u00f3gica.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Caso essa startup n\u00e3o trabalhe dentro de um processo amparado em objetivos de desenvolvimento sustent\u00e1vel e pensando o processo de governan\u00e7a corporativa &#8211; componentes do Fator ESG &#8211; ela pode oferecer riscos tamb\u00e9m aos advogados envolvidos na representa\u00e7\u00e3o.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Por isso, monitorar os riscos dos clientes \u00e9 uma responsabilidade que envolve advogados e representantes legais em um contexto de <a href=\"https:\/\/www.pryorglobal.com\/en\/como-e-o-processo-de-liquidacao-de-empresas\/\">previsibilidade da liquidez do neg\u00f3cio<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p style=\"text-align: justify;\">Acima de qualquer an\u00e1lise, a mudan\u00e7a cultural \u00e9 de extrema import\u00e2ncia. Ser\u00e1 que o <a href=\"https:\/\/valor.globo.com\/financas\/coluna\/o-investidor-brasileiro-esta-preparado-para-o-paradigma-esg.ghtml\">investidor brasileiro<\/a> est\u00e1 preparado para ela?<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O Fator ESG (environmental, social and governance) indica o quanto a cultura de responsabilidade ambiental, social e de governan\u00e7a est\u00e1 presente nos processos das companhias. E ele ser\u00e1 incorporado na cultura de sobreviv\u00eancia delas. O Fator ESG na Comiss\u00e3o de Valores Mobili\u00e1rios O tema foi discutido no evento Ita\u00fa Amaz\u00f4nia e o s\u00f3cio fundador da [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[74,72,67,39,76,66,69,75,71,73,68,36,70],"class_list":["post-2249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-representacao-de-empresas-estrangeiras","tag-advogados","tag-analise-de-risco","tag-cvm","tag-escritorios-de-advocacia","tag-estabelecer-negocios-no-brasil","tag-fator-esg","tag-governanca","tag-investidores","tag-novos-investidores","tag-o-que-e-fator-esg","tag-questoes-asg","tag-representacao-legal","tag-sustentabilidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como o Fator ESG pode afetar o seu neg\u00f3cio? 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